Betclic is the New Shirt Sponsor of French Ligue 1 Side Bordeaux

French online betting and gaming operator Betclic is the new shirt sponsor for Ligue 1 FC Girondins de Bordeaux (often shortened to simply ‘Bordeaux’). The sponsorship of a team at the highest level of French football isn’t unusual but there is an interesting twist to Betclic’s deal with this particular team. It’s not quite as common for a sportsbook to sponsor what is essentially their ‘home side’. Betclic moved their international operations to Bordeaux just over a year ago.

Betclic Group CEO Nicolas Béraud sounds enthused to have his company’s logo on their ‘home team’ shirts:

“Settled in Bordeaux for over a year, it was natural for Betclic to get closer to Girondins de Bordeaux. We are proud to support the new project and the new dynamics of the club.”

“We share the desire to offer our audiences the best possible experience and we hope to delight the fans of the Girondins by offering unseen content and the most comprehensive offering of bets for the club’s matches.”

Likewise, FC Girondins de Bordeaux CEO Frédéric Longuépée is pleased to represent Betclic:

“Both Bordelais [of Bordeaux], it was more logical to join forces to engage our communities and make them live a unique experience. Sharing the same desire to live the passion of football, we are eager, my staff and myself, to open with Betclic this new chapter of our long history.”

As is typical for this sort of deal, terms were not announced. The two-year arrangement will see Betclic’s logo feature on the club’s shirts from the beginning of the 2019/20 season, which kicked off on Saturday.

Betclic has been a common sight on the uniforms of some of the world’s top football teams. In the past, they’ve sponsored Italian Serie A powerhouse Juventus along with Spanish La Liga side Real Madrid. They are also a previous sponsor of Ligue 1 side Olympique de Marseille.

About the Author: Jim Murphy

For more than 25 years, Jim Murphy has written extensively on gambling theory and practice. Jim Murphy has been quoted in media from the Wall Street Journal to REASON Magazine. Murphy worked as a radio and podcasting host broadcasting to an international audience that depended on his expertise and advice.