Churchill Downs Inc. Launches BetAmerica Retail Sportsbook in Indiana

Churchill Downs Incorporated (CDI)–parent company of the iconic Louisville race track–has opened a retail sportsbook at Rising Star Casino Resort in Indiana under its BetAmerica brand in partnership with SB Tech. The Rising Star Casino is located in Rising Star, Indiana and is located less than an hour from Cincinnati and less than two hours from Indianapolis and Louisville.

Full House Resorts owns and operates the Rising Star Casino and announced the deal with BetAmerica back in September. BetAmerica will also provide online/mobile wagering statewide once all of the licensing is approved by the Indiana Gaming Commission. Full House Resorts also owns Bronco Billy’s Casino and Hotel in Cripple Creek, Colorado and the deal also includes a BetAmerica retail sportsbook at that property along with online/mobile betting statewide.

Bill Carstanjen, CEO of CDI had these comments about the BetAmerica launch at Rising Star Casino:

“We are excited to deliver a state-of-the-art sports wagering product to the residents of Indiana. Our experience as the leader in online wagering in the U.S. will enable us to offer our customers the very best mobile and in-venue sports betting experience.”

BetAmerica President Ian Williams also had some comments on the sportsbook launch with a similar emphasis on CDI’s experience with online wagering:

“We are thrilled to offer our premier sports betting platform, including unique products and promotions, to residents of Indiana and visitors from nearby states. BetAmerica sportsbooks are now live in five states and we look forward to expanding into many more. Our organization’s experience as the leader in online wagering in the U.S. will enable us to offer our customers the very best mobile and in-venue sports betting experience.”

The 3000 square foot sportsbook will relay action to bettors more than 30 television screens. Wagering services will be provided by live tellers supplemented by 16 self service betting kiosks.

About the Author: Jim Murphy

For more than 25 years, Jim Murphy has written extensively on gambling theory and practice. Jim Murphy has been quoted in media from the Wall Street Journal to REASON Magazine. Murphy worked as a radio and podcasting host broadcasting to an international audience that depended on his expertise and advice.