Tennis betting has grown dramatically over the past decade and as gaming technology improves in-play wagering on the sport is a natural progression. Boston based sports betting and fantasy sports technology provider DraftKings has continued to push the envelope in this area and has debuted a new tennis live betting platform just in time for the Wimbledon tournament in England.
The product is called ‘FlashBet’ and facilitates in-game wagering between points of a tennis match. The technology will no doubt be used in other sports but is currently offered exclusively for tennis wagering. Once a bettor makes an in-play wager via the DraftKings online or mobile platform they can follow their bet in real time and receive a payout immediately as soon as the point is over. Embedded graphics will show the ball as it moves across the court in real-time with descriptions of the service, points won and other details. The result is a more immersive and interactive player experience and the further development of tennis as a growth area in the sports betting product mix.
Jordan Mendell, Senior Vice President of Product Research and Development for DraftKings had this to say in the press release announcing the deployment of ‘FlashBet’ in advance of Wimbledon:
“Live wagering is already widely popular today, but also represents a crucial part of the customer experience and engagement tomorrow,. Short of playing on the court themselves, we are wholly invested in bringing our customers as close as possible to Wimbledon this year, while also giving them a taste of the lightning-quick innovations to come.”
DraftKings now has a customer base of over 11 million players. They made their name in Daily Fantasy Sports and transitioned into sports betting after the US Supreme Court decision striking down PASPA. They were one of the first operators to enter the newly legal New Jersey market with their sportsbook at the Resorts Casino Hotel in Atlantic City. They also operate the sportsbook at the Hollywood Casino at Charles Town Races in West Virginia.