English Premier League’s Newcastle United Signs Deal With MansionBet

Although Newcastle United’s shirt sponsorship deal with British betting firm Fun88 runs through the end of this season that hasn’t stopped the English Premier League team from signing a deal with another bookmaker. The team announced earlier this week that MansionBet will be the ‘official UK Betting Partner’ for the next two seasons.

As part of the deal, MansionBet wagering terminals will be seen all around St. James’ Park with plenty of additional branding as well. In addition, the plan is for MansionBet to create dedicated games and features for Newcastle’s fan base known as the ‘Toon Army’. One of the first to be announced is a free to play game called ‘Toon Predictor’. There will also be contests such as score prediction with some unique offerings in addition to the typical cash prizes including tickets, player meet and greets, etc.

MansionBet is a well known name among English Premier League fans and the bookmaker has sponsored a number of teams in various capacities including Tottenham Hotspur, Manchester City, and Crystal Palace. They currently serve as the official partner and shirt sponsor for Premiership side AFC Bournemouth.

Mansion CEO Karel Manasco had these comments about the arrangement:

We are excited to add Newcastle to our growing portfolio of sponsorships to increase our reach in the U.K. and Ireland. We have plans for activities that will benefit both the club and the fans.

Newcastle United Commercial Head Dale Aitchison responded:

We are delighted to welcome MansionBet to our family of partners. MansionBet has a proven track record when it comes to Football Sponsorship and we look forward to working with them and delivering a fantastic betting service to our fans on a matchday.

Watch this space closely. With Mansion’s deal with AFC Bournemouth set to end after this season they could be positioning themselves to replace Fun88 as the higher profile Newcastle United’s shirt sponsor.

About the Author: Jim Murphy

For more than 25 years, Jim Murphy has written extensively on gambling theory and practice. Jim Murphy has been quoted in media from the Wall Street Journal to REASON Magazine. Murphy worked as a radio and podcasting host broadcasting to an international audience that depended on his expertise and advice.