The not so long ago days when US professional sports leagues avoided sports betting like the plague seem more and more like a distant memory. While it hasn’t reached the level seen in Europe, leagues and teams are looking to leverage sports betting to boost attendance, ratings and revenues. The National Hockey League might have been at the ‘cutting edge’ of this trend in North America. They put the first ‘Big Four’ professional sports team in Las Vegas and were quick to look for opportunities with sports betting when it became legal in the United States.
Although several NHL teams have ‘official betting partners’ none have created the synergy that the Philadelphia Flyers are anticipating in their newly announced partnership with SugarHouse Casino. The team announced earlier this week that SugarHouse is now the ‘official sportsbook partner’ of the Flyers and the Wells Fargo Center. Here’s where it gets interesting–SugarHouse is creating two ‘sportsbook lounges’ at the arena that will offer all of the ammenties of a first class betting establishment. While they can’t take bets at the arena they can offer a perfect environment for mobile betting via PlaySugarHouse.com and their app.
Here are the details via the press release announcing the partnership:
“The sportsbook-style lounges will be in two locations in the building — both on the main concourse and on the arena’s top level. The nearly 6,500-square-foot-lounge located on the arena’s top level will face the bowl so fans can watch the live action as it happens. The fun and open sportsbook-like environment will also feature other spaces for fans to cheer on the action while betting online and enjoying Philly’s favorite foods and drinks. Each space features club chairs, bar and table seating, as well as a custom 22 feet long by eight feet tall LED video wall that will anchor the viewing area, which has its own dedicated seating area. There are also dozens of live action screens, measuring 86”, 65”, and 50”, respectively. “
“The main concourse level lounge is located in the completely redesigned south end of the arena and is approximately 5,680 square feet. This exciting space features 10, 86” screens grouped throughout the seating areas, mixed with odds boards and an additional 16, 65” monitors at the bar. SugarHouse ambassadors will also be in both lounges to assist guests in registering for the online sportsbook so they can get in on the action.”
Valerie Camillo, Flyers and Wells Fargo Center president of business operations, offered these thoughts:
“With Pennsylvania on the forefront of legalized sports gaming, we and our SugarHouse partners are excited to elevate the game day experience at the Wells Fargo Center in a unique way. These new lounges will bring the energy and excitement of PlaySugarHouse.com, a market-leading sportsbook, into the arena and introduce another step in our transformation to become one of the most technologically-advanced arenas in the world.”
Mattias Stetz, the COO of SugarHouse parent company Rush Street gave these comments:
“We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center,” Mattias Stetz, the chief operating officer of Rush Street Interactive, the operator of sports betting at SugarHouse Casino and PlaySugarHouse.com, said in the release. “Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”
Hopefully, this will help push the envelope on the expansion of sports betting. The only thing that would make this experience better for players would be to have betting kiosk or live tellers taking wagers at the arena.