USA Sports Gaming to Launch BetIndiana Online/Mobile Sports Betting Platform

It’s always good to see newer and smaller companies find traction in a gaming industry that is often dominated by a relatively few powerful corporations. The latest example of this is USA Sports Gaming LLC, which has announced that they’ll launch the ‘BetIndiana’ online/mobile sports betting platform in partnership with Indianapolis-based Spectacle Entertainment, owner of the Majestic Star Casino in Gary, Indiana

As always, the deal is pending approval of the Indiana Gaming Commission. USA Sports Gaming will operate the mobile/online platform for Majestic Star which is in the process of building a large, land based property adjacent to the Borman Expressway in Gary. In the short term, the current Majestic Star location will launch a ‘BetIndiana’ sports lounge that will allow fans to watch the action and wager on their mobile devices. The press release from USA Sports Gaming didn’t specify if they’ll operate the in-person sports betting operation at the land based Majestic Star property under construction.

Frank Ignatius, President & Founder of USA Sports Gaming, had these comments about the deal with Spectacle Entertainment:

“This is the perfect partnership for us. Like BetIndiana, Spectacle Entertainment is an independent operator in the gaming industry, born in the Midwest and connected to our local markets. We see great synergy here and we’re confident we will provide bettors in Indiana with a book unlike any other in the state.”

Ignatius also indicated that his company plans to operate in other US markets as more states legalize sports betting. Online/mobile betting debuted in Indiana earlier this month.

About the Author: Jim Murphy

For more than 25 years, Jim Murphy has written extensively on gambling theory and practice. Jim Murphy has been quoted in media from the Wall Street Journal to REASON Magazine. Murphy worked as a radio and podcasting host broadcasting to an international audience that depended on his expertise and advice.